If your video landing page can accomplish this and get them to convert, it reinforces the value of your brand in the mind of the prospect – a win-win for everyone. Just as most people respond positively to emotional cues, many prospects will respond positively to videos that provide them with genuine value. The Video Itself Can Function as an Offer Whether you accomplish this through the use of animation as we did in the example video above or through other means (such as comedy), video landing pages offer you the unique opportunity to make your product and business entertaining – a considerable challenge for plain old text-based landing pages. If you can grab – and sustain – your audience’s attention, converting them will be much easier. One of the biggest challenges to increasing conversion rates is actively engaging your prospects, and this is an area in which video can excel. Why? Because people respond positively to emotional cues. They may not know it yet, but if you can manage to entertain your prospects, you stand a much higher chance of them actually converting. Video Landing Pages Entertain Your Prospects Videos can walk a prospect through using a product or service, explain intricate nuances of the product much faster and effectively than text could, and even illustrate the benefits of using your product or service in a more attractive, engaging way. If your business offers a complex product – if, say, you’re a SaaS company like WordStream – video landing pages are an excellent way to cover and explain a lot of information in a short period of time. Video Landing Pages Make Complex Products More Accessible Let’s talk through some of the benefits of video landing pages. What Are The Benefits of Video Landing Pages?Īside from looking great (if handled correctly and produced to a high standard), video landing pages have several benefits that their traditional counterparts just can’t match.
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It’s uncommon for a video landing page to be a full-screen “multimedia experience,” but it’s probably been tried by a movie studio or a fancy startup somewhere in Brooklyn.
Usually, the video on the landing page is embedded in a standalone player, such as YouTube or Vimeo, alongside static images and text using standard HTML code. They’re pretty much exactly what they sound like – video landing pages are landing pages with embedded video to help illustrate the value of the product or service on offer. In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the inclusion of marketing videos in their landing pages, and some examples of video landing pages done well. We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should.
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